📬
CHS Happenings readers are engaged, local, and action-oriented — they open the newsletter to decide what to do, where to eat, and where to spend their money this week. Our 73%+ open rate and 9% click-through rate — more than 5× the industry average — mean your message isn't just delivered. It's read, clicked, and acted on. Below is every section of the newsletter in order, with context on what's happening around your placement.
How the newsletter opens
The opening section that hooks readers in. It includes a Charleston history fact, a quick reader poll, and a recap of last week's community game. Readers open here — and scroll from here.
A quick weekend weather snapshot. One of the most-glanced sections — readers check it to plan their weekend. High engagement, zero friction.
Your first ad opportunity
The highest-visibility placement in the newsletter. Your ad appears immediately after the opening sections — before the main story, before any other sponsor, before readers have had a chance to skim ahead. This is peak scroll depth and peak attention.
⚡ Why it matters: Readers are warm, curious, and fully engaged when they hit this placement. It's the first commercial message they see — and they're primed for it.
Main editorial content
The editorial centerpiece — an opinionated, reported feature on what's shaping Charleston right now. Development, culture, growth, local business. This is what readers tell their friends about.
A reader engagement game — a photo of a Charleston location with readers guessing where it is. One of the highest click-through sections in the newsletter. Readers are actively participating, not passively scrolling.
Your brand appears immediately after the main story and the reader engagement game — two of the most actively read sections of the newsletter. Readers who scroll this far are your most invested audience.
⚡ Why it matters: Mid-newsletter placement consistently outperforms industry benchmarks for click-through because it reaches readers who chose to keep reading — which means they chose to keep paying attention.
What's happening in Charleston this week
A curated roundup of events, openings, pop-ups, and things to do this week. Readers come to CHS Happenings specifically to find things worth doing — this section is often why they opened the email.
Have an event you want Charleston to show up for? This placement gives your event its own dedicated feature — written in CHS Happenings' voice — with full context on what it is, why it matters, and a clear call to action for readers to register, attend, or learn more.
⚡ Why it matters: Readers are in active planning mode when they hit this section — they've just finished the Happenings roundup and are already deciding how to spend their week. A featured event here isn't an ad. It reads like a recommendation.
A brief, confident take on the local real estate market — one trend, one observation, one thing worth knowing. Short, credible, and written by someone with decades of real estate experience.
Closing block
In Case You Missed It — links to past features and evergreen content. Keeps the archive alive and gives newer subscribers a reason to go deeper into the CHS Happenings catalog.
The newsletter closes with the weekend live music grid — every venue, every show, every Friday through Sunday. One of the most forwarded and bookmarked sections. Readers don't just read it; they save it and share it.
Sponsorship spots are limited per issue. Reach out to learn about current availability, bundle pricing, and how to get your brand in front of 11,521+ engaged Charleston readers.
Get In Touch