Charleston's newest burger spot introduced itself the loud way. During the SC250 Fourth of July celebration at Waterfront Park, CurrentBurger handed out more than 2,000 samples of burgers, fries, and milkshakes to the crowd waiting on fireworks.
The full restaurant isn't open yet. CurrentBurger, an upscale American diner, will take the first floor of The Cooper, the new harbor-front hotel, with a target of August, the Post & Courier reports.
The hotel isn't waiting around to give people a reason to stop by. Its coffee shop, Cooper Coffee + Wine, is already open, the kind of amenity that turns a hotel lobby into a neighborhood fixture rather than a place you only enter with a reservation.
The play here is location. A burger, a shake, and a view of the water is a hard combination to beat in July, and The Cooper is betting locals will treat the diner as their own, not just a hotel restaurant.
Two thousand free burgers is a confident opening move. We'll see if the real thing lives up to the preview when the doors open next month.
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