Your marketing dollars
deserve better than this.

Meta ads. Google clicks. Billboards. Influencer posts. You're spending real money reaching people who may not be from here, don't care, or already scrolled past.

See what you're actually getting ↓

The Reality Check

What other channels
actually cost

Meta / Instagram Ads
$2K–$5K
per month
- Cold impressions to people mid-scroll
- Algorithm-dependent — results vary wildly
- No editorial trust or endorsement
- Stops working the moment you pause spending
Google Ads
$3K–$8K
per month
- High cost-per-click in competitive local markets
- Requires constant optimization to avoid waste
- No brand story — just keyword matching
- Invisible the moment budget runs out
Billboard (Charleston)
$2K–$5K
per month
- Drivers see it for ~2 seconds at 45mph
- No targeting — tourists and commuters too
- Zero click-through, zero measurability
- 4-week minimum commitment
Influencer Post (IG)
$500–$2K
per post
- Visible for 24–48 hours, then gone
- Follower count ≠ Charleston locals
- Engagement is unpredictable
- No recurring presence or trust-building

vs. CHS Happenings

From $250 per issue

Scales to $500 for full primary placement

The Smarter Play

A CHS Happenings sponsorship puts your business inside a curated weekly newsletter that 11,521+ Charleston locals actually open, read, and act on. This isn't an ad slot. It's Jimmy's editorial voice — delivered directly to inboxes, every Thursday morning.

✓ 73% open rate (vs. 44% industry avg.)
✓ 9% click-through rate — 5× the norm
✓ 11,521+ verified Charleston locals
✓ 79% with household income $75K+
✓ Direct inbox delivery — zero algorithm risk
✓ Editorial endorsement, not just a logo
✓ Multi-week campaigns for compounding reach
✓ Audience demographics survey-verified

The Math

50 visitors.
That's all it takes.

Let's use a restaurant as an example — the same math holds for any business where customers spend money.

50
CHS readers visit your spot
Realistic, given our 9% CTR and hyper-local readership.
×
$75
Average check per person
Conservative for a Charleston dinner.
=
$3,750
Revenue in the first month
Before repeat visits or word-of-mouth.

A Primary Ad sponsorship costs $500/issue. You break even with 7 new tables.

Side by Side

How it stacks up

What You Get Meta / Google Billboard Influencer CHS Happenings
Hyper-local audience ✗ Broad ✗ Anyone driving by ✗ Mixed ✓ 100% Charleston
Direct inbox delivery ✗ ✗ ✗ ✓ Every Thursday
Editorial endorsement ✗ None ✗ None Varies ✓ Jimmy's voice
Verified engagement ~1–2% CTR Not measurable Unpredictable 9% CTR — 5× norm
Audience income $75K+ Estimated Unknown Unknown ✓ 79% verified
Shelf life Ends with budget 4-week min 24–48 hours Builds over time
Algorithm dependency ✗ 100% ✗ Location-only ✗ Feed-dependent ✓ Zero
Monthly cost to start $2,000–$8,000 $2,000–$5,000 $500–$2,000 From $250/issue

"You're not buying an ad space. You're getting Jimmy to tell 11,521 Charleston locals your business is worth visiting."

That's the difference. And it's why our click-through rate is 5× the industry average.

Ready to reach Charleston?

Let's find the right fit — whether it's a single issue or a multi-week partnership.

Or reach Jimmy directly: [email protected]