Your marketing dollars
deserve better than this.

Meta ads. Google clicks. Billboards. Influencer posts. You're spending real money reaching people who may not be from here, don't care, or already scrolled past.

See what you're actually getting ↓
The Reality Check

What other channels
actually cost

A look at what Charleston businesses typically spend — and what they're really getting for it.

Meta / Instagram Ads
$2K–$5K
per month
  • Cold impressions to people mid-scroll
  • Algorithm-dependent — results vary wildly
  • No editorial trust or endorsement
  • Stops working the moment you pause spending
Google Ads
$3K–$8K
per month
  • High cost-per-click in competitive local markets
  • Requires constant optimization to avoid waste
  • No brand story — just keyword matching
  • Invisible the moment budget runs out
Billboard (Charleston)
$2K–$5K
per month
  • Drivers see it for ~2 seconds at 45mph
  • No targeting — tourists and commuters too
  • Zero click-through, zero measurability
  • 4-week minimum commitment
Influencer Post (IG)
$500–$2K
per post
  • Visible for 24–48 hours, then gone
  • Follower count ≠ Charleston locals
  • Engagement is unpredictable
  • No recurring presence or trust-building
vs. CHS Happenings
From $100 Per issue · scales to $500 for full primary placement
The Smarter Play

A CHS Happenings sponsorship puts your business inside a curated weekly newsletter that 9,700+ Charleston locals actually open, read, and act on. This isn't an ad slot. It's Jimmy's editorial voice — delivered directly to inboxes, every Thursday morning.

✓ 75% open rate (vs. 44% industry avg.)
✓ 8% click-through rate — 5× the norm
✓ 9,700+ verified Charleston locals
✓ 78% with household income $75K+
✓ Direct inbox delivery — zero algorithm risk
✓ Editorial endorsement, not just a logo
✓ Multi-week campaigns for compounding reach
✓ Audience demographics survey-verified
The Math

50 visitors.
That's all it takes.

Let's use a restaurant as an example — the same math holds for any business where customers spend money.

50
CHS readers visit your spotRealistic, given our 8% CTR and hyper-local readership. And that's just the first week.
× $75
Average check per personConservative for a Charleston dinner. Higher for cocktail bars, boutiques, or services.
$3,750
Revenue in the first monthBefore repeat visits, word-of-mouth, or the 6,000+ others who saw your name and didn't click yet.
A Primary Ad sponsorship costs $500/issue. You break even with 7 new tables.
For a business spending $50K–$200K to open, that's a rounding error — if they understand the value.
Side by Side

How it stacks up

Not all marketing is created equal. Here's an honest look at what each channel actually delivers.

What You Get Meta / Google Billboard Influencer Post CHS Happenings
Hyper-local Charleston audience ✗ Broad targeting ✗ Anyone driving by ✗ Mixed geography ✓ 100% Charleston locals
Direct inbox delivery ✗✗✗ ✓ Every Thursday, 7 AM
Editorial endorsement ✗ None✗ NoneVaries ✓ Jimmy's voice & trust
Verified engagement rate ~1–2% CTR avg.Not measurableUnpredictable 8% CTR — 5× norm
Audience income $75K+ Estimated onlyUnknownUnknown ✓ 78%, survey-verified
Shelf life Ends with budget4-week minimum24–48 hours Weekly · builds over time
Zero algorithm dependency ✗ 100% algorithm✗ Location-only✗ Feed-dependent ✓ Direct to inbox
Monthly cost to start $2,000–$8,000$2,000–$5,000$500–$2,000/post From $100/issue
"You're not buying an ad space. You're getting Jimmy to tell 9,700 Charleston locals your business is worth visiting."
That's the difference. And it's why our click-through rate is 5× the industry average.

Ready to reach Charleston?

Let's find the right fit — whether it's a single issue or a multi-week partnership.

Partner With Us View the Media Kit

Or reach Jimmy directly: [email protected]