Nobody has ever asked to see a billboard
11,700+ locals asked for this. That's the whole difference between what we do and everything else competing for your marketing budget, and it isn't a small one.
Where the other channels beat us
Any comparison where one column wins every row is a sales pitch. Here's where we lose, so you know what the rest of this page is worth.
Scale, and slicing it thin
If you need 200,000 impressions next week, or you want to target women 45 to 60 within four miles of Mount Pleasant who follow three specific accounts, buy Meta. We can't do that at any price. We have one audience and it's the one we have.
Catching people mid-decision
When somebody types "physical therapist near me" at eleven at night, they are ready right now, and you want to be in those results. A weekly newsletter can't intercept a moment like that. Nothing on this page should talk you out of search.
Everything else is renting attention. We were invited
Now the rows that matter
Same table, minus the thumb on the scale.
| Meta / Google | Billboard | Influencer | CHS Happenings | |
|---|---|---|---|---|
| Reach 100,000+ fast | Yes | Yes | Sometimes | No |
| Catches active searchers | Yes | No | No | No |
| Audience is actually Charleston | Partly | Tourists too | Mixed | Yes |
| They asked to receive it | No | No | No | Yes |
| Comes with an endorsement | No | No | Sometimes | Yes |
| Income verified, not guessed | Estimated | Unknown | Unknown | Survey data |
| Still working next month | Stops with spend | Stops with spend | 24–48 hours | Yes |
| An algorithm can kill it | Yes | No | Yes | No |
Two rows go to the competition. We'd rather you trust the other six
The part that justifies the rate
Self-reported and recomputed 31 July 2026, deduped to one answer per person, with churned subscribers removed.
Jimmy has been phenomenal in supporting my business growth. I really appreciated his proactive approach and guidance in putting together the right strategy to maximize my impact in the newsletter.
Thursday morning, or all week long
The newsletter reaches everyone at once. The website keeps working between issues, including locals who aren't subscribers yet.
Thursday, 7 AM
One send, no competition for attention. Your placement sits inside Jimmy's editorial voice, not beside it, delivered to people who opted in and finish reading.
All week long
Five new stories publish every week and syndicate to Nextdoor. Your placement runs on every story that month, roughly 13,500 page views.
Tell me what you're trying to accomplish
I'll put together the package that actually fits, or tell you honestly if this isn't the right channel for you.
Partner with usWant the full numbers first? See the media kit · or email [email protected]
